Personalization is the way to go if you want to succeed in your print-on-demand business. There is something special about personalization. Personalized products can easily breed you great profit.
Additionally, one-to-one, human-to-human personalization can be applied to eCommerce. It breeds trust and loyalty in the customers. Customers love products that they can relate to and feel comfortable with.
How does product personalization help to boost your business?
Personalization is key if you want your print-on-demand business to prosper. When starting, lay down all that you want for your business and do proper research. This will help to make your business prosper fast. Here are some ways personalization can boost your POD business:
1) Customer referral
In the case that you have great personalized products, customers will be more than willing to tell others about your product. This will increase your customer base due to referrals. Hence, you need to choose a wide variety of products that will meet different people’s needs.
2) Boosts feeling of ownership
Let’s take the example of Coca-Cola in the “share the coke” campaign in which they printed people’s names on Coca-Cola bottles. People felt ownership when they took sodas that had their names. People would even buy sodas with the names of their friends or families. This would make them happy.
The initiative was to create a bond with their customers - to get a feeling of ownership. Coca-Cola registered a huge profit from that. It may seem like a simple initiative but it promoted the product.
3) Look for a great print-on-demand supplier.
If you want your business to be profitable and above the competition, you need to personalize your items. Print-on-demand business is the way to go! Printful, Printify, and Etsy are websites where you can source products. They are great print-on-demand suppliers that you can collaborate with for fulfillment needs.
4) Find a niche
You can browse through Etsy, and see the most bought items. When choosing a niche try out products that people are willing to buy and the best-selling items. This is crucial to start your store. Additionally, record everything that seems to be selling. This will help you when building your store.
Moreover, find other eCommerce stores that are selling the same thing to get a better overview of what’s best. If it is successful it’s a good sign. Invest your time in looking at the individual store, see their Instagram profiles, product adoption rates, reviews, buying rates, and much more. You can also order a product from a specific online store, check the order number to estimate the number of sales made already, and revenue.
5) Find an ideal print-on-demand designer.
If you want to customize your products, you can approach print-on-demand companies like tshirtbundles. You can get ideal designers from t-shirt bundles. Search for what the various designers are doing and see whether they are relevant to what you want.
If running a company, you need a design team to fulfill the design requirements. When customers make an order, they will need the item to be delivered at the right time. However, to reduce the pressure that might be on your side when trying to fulfill 100 orders in a day, you can utilize tshirtbundles ready-made designs. You can buy them in bundles or consult a specific designer to get the designs in a short while.
6) Set a good price for your personalized items.
While pricing products, a margin is important to get enough profit. The margin boosts business sustainability. Based on customer status you can lower or increase the price to know whether it will suit your customers. You will be able to maximize your result.
With the extra income, you can even invest in the social media marketing or other types of marketing to help your company to reach a broader audience. You can even increase a $5 to your products and check the conversion price. If the customer buying habit is still the same, let it remain there.
Remember to evaluate various platforms and how they are selling their products. If the prices are too high, why not check the production cost. You can check the specific material through the Printful supplier and their shipping cost. Then get a good designer from tshirtbundles to design the art for you. You will find that the other seller is too overpriced and you can take the opportunity and sell yours at a lower price as long as it still brings the required profit.
7) Get the best designers
If you can’t find a designer who does the specific kind of art. You can try to talk with a designer who seems to be doing something similar. Get to know how much they will charge you for each of the designs. In your store invest in good technologies to ensure people can preview the designs when making purchases. Get to know what is trending and working based on personalization.
Before you start, have an overview of how you expect your store to be. What matters is the quality of products that you have in your store. You need to be a winner! Remember to have 3 ads of the products that you are most comfortable with. Moreover, you can use influencer photos. Improve your customer experience in the best way possible.
As you advance, remember innovation is key. Know what is working, get customer feedback, see how you can make your products better, and have similar products.
Image courtesy: Shopify