How to set up a print on demand business with Printify.
Printify relies on the concept of forming a print on demand business. The Print on Demand business (P.O.D) has various features such as: no minimum order quantities, no need to carry inventory, little set-up cost, and lots of success stories.
The print on demand business can be set up in two ways. You can either decide to focus on a product niche or a subject niche. A product niche business requires you to decide early on what type of product you will be selling and stick to that while a subject niche when addressed is concerned with the uncovering of a subject which is trending such as a dream meaning.
Once you decide on the subject niche then give room for the formation of your online store, the online store should be well researched to come up with the prerequisite design idea which will be appealing to the target audience.
The process of setting up a Printify business plan is a procedural process carried out in different steps which, when followed duly leads to the formation of a reliable brand. The brand formed should be:
- Easy to remember
- Easy to access.
Various steps should be put into place to ensure that the Printify business is carried out and make sure that it gets the target audience under attention.
The various steps which should be carried out include:
Register a domain name.
The brand formed should have a catchy name, easy to remember, and type. After the formation of the domain, you can go to a platform like GoDaddy and register a domain.
Choosing an e-commerce platform.
After officializing the domain, you can create your eCommerce platform using WordPress+ Woo-commerce Plugin, Shopify, or Etsy.
Designing your shop and creating custom products.
When the customizable template has been formed it is much easier to go forward. The template is used as a starting point and used to add and customize new pages that are relevant to your store (homepage, about, contact, payment, shipping information, inspiration, etc.).
Purchasing a premium template helps to ensure that there is a seamless shopping experience and beautiful aesthetics. For instance, a top-level email marketing plugin will help to enable sending out cart abandonment emails as well as functionality which helps to generate discounts or coupon codes.
Although the start-up is a little overwhelming, a great design will certainly pay off in the future.
Selecting a print provider.
After deciding on which POD plugin to integrate you use it as your printing partner which helps in fulfilling all incoming POD orders. In this case, the necessity of choosing a reliable partner cannot be overstated and is the sole dependant factor of your reputation.
Printify can easily integrate with Shopify, WordPress, and Etsy, so it's a straightforward process. The app gives you room for choosing from fifteen suppliers, meaning you can choose the one that best suits your brand.
With more than 250 blank products to choose from and the ability to create mock-ups within the app, where it gives a setting for a smooth start.
How to Start a Shopify print on demand business.
Print-on-demand business- this is a demanding business that allows you to create designs and use them for products online. It is the business of selling your custom designs in different products.
It entails self-publishing books where the customs are used as custom designs in the T-shirts, mugs, and print other digital content using the used business model.
Shopify is an online platform that allows an individual to set up an online store to display the goods, make sales, collect payment, and also market the products (goods). It is classified as one of the easiest platforms used to set up an online store.
It is easy to use and very intuitive.
Advantages of Shopify for your print on demand business.
- The design is kept digital and thus no need to keep the stocks with you. All these things are printed only after the order has been carried out.
- The design can easily be sold from anywhere in the world after uploading the manuscript when it is ready.
- Since the business does not involve bulk printing it is therefore easy to edit or make any adjustments at any period.
- The business copes can electronically be printed individually, and thus customization becomes easy.
- Printing quality is better than ancient printing since it is based on modern machines and technologies as compared to the old machines.
- Low start-up cost. Since the business can be put up with as little as 100 dollars, which is the only payment you may need to make for the purchase of a Shopify store subscription. The other miscellaneous expense is quite small compared to the benefits.
Steps to starting a Shopify Print-on-demand business.
This is the very first decision that helps in deciding what niche you are to play in since there are various products available in the print on demand niche.
The choice of what works for your business is always the first step in building a brand.
For instance, you can decide that you will only sell caps. This means your designs are for caps alone.
A solid plan in any business despite how small it is. It is a major milestone to hash out ideas and create a solid business plan to guide you as you go.
An example of a planning model is a planner checklist which is a model that helps you make a plan from business idea to product delivery. It acts as a guide for planning your business.
Choosing a Print Partner Company
This is the game-changer when it comes to the print on demand business and helps in printing out your design on the different products that you use.
They also are responsible for shipping your products to your customers.
The key things you should put into consideration before choosing a printing partner are:
- Product durability- Ensure the printing partner has quality products, durable, and good to use. When your products are shipped, it is only your customers that will see it.
It is important to choose a print partner company that has quality products and the best way to test the quality is by ordering a sample of your designs to be able to see what is sent out to your customer.
- Efficiency - This is how the printing, packaging, and delivery of the products to the customers is done.
Ensure the print company chosen delivers its services when it’s due.
- Product Creation Interface - This focuses on how easy it is for the print partner company to integrate with your selling platform.
The ability to easily integrate with popular selling platforms is a major winning factor. The niche you choose will play a major role in ensuring you choose the best platform for it.
Image courtesy: captain useful