So you already have your print on demand business going on. That's awesome! However, how are your sales? How do your customers relate to the designs you offer? How is your marketing strategy? Is your website getting the right amount of traffic
How you present your business to your customers makes a difference in your ROI. The brand represents the reputation of your company, and it should always describe the values and voice. The brand says who you are, helps attract customers, and makes them stick to your business.